Objectives of the Cancer Prevention Materials for African Americans Project
Introduction
African-American Culture
The Guide
Factors Affecting Cancer Incidence and Mortality Among African Americans
African-American Audiences
Methodology for Finding Out About African-American Audiences
Conduct a Literature Review
Perform Participant Observations
Conduct Key Informant Interviews
Conduct Focus Group Meetings
Questions to Ask African-American Audiences
Developing Culturally Sensitive Printed Cancer Education Materials for African Americans
Format
Verbal Message
Visual Message
Language
Determining the Effectiveness of Audiovisual Cancer Education Materials for African Americans
Viewer Testing
Assessment Tool Reviews
Closing Note
References
Figure
Figure 1. Communication Path for Health Information
