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Cancer prevention information can increase the likelihood that cancer will be detected in an individual at an earlier and more treatable stage.[21] In general, audiovisual cancer education materials are effective at delivering the cancer prevention message. However, many audiovisual cancer education materials for African Americans are ineffective because they are not culturally sensitive.[22] When developing audiovisual cancer education materials, concentrate on the key components of format, verbal message, visual message, and language. The content and delivery used in the audiovisual material should apply to African Americans and promote a positive behavior change in members of that community. Using this guide can help in developing culturally sensitive, effective audiovisual cancer education materials for African Americans that will be more interactive and accessible. These audiovisual cancer education materials for African Americans can potentially cause a decrease in the high cancer incidence and mortality rates in the African-American community. |