 Viewer Testing
Viewer testing should include a comprehensive evaluation of the
audiovisual cancer education materials by focus groups consisting of
members of the African-American community. Using several focus groups will
produce more accurate and valid results.
Once several focus groups have been organized, viewer testing of the
audiovisual cancer education material should include the following steps:
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The moderator should pass out evaluation sheets to focus group members.
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Focus group members should view the audiovisual cancer education
material and should make comments about the material on the evaluation
sheets during the viewing.
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The moderator should initiate a discussion about the audiovisual
material. This discussion should be taped (only with the consent of the
focus group members).
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The moderator and recorder should record the comments of the focus group
members. |
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After the viewer testing, responses from the audience should be reviewed
along with comments from the discussion. Doing so may give clues as to why
the audience may not approve of certain parts of the material.
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Audiovisual cancer education materials should be continually tested
throughout the development process. Ongoing evaluations will help
facilitate the development of culturally sensitive health materials. |
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