 Format
Format refers to the general organization and presentation of the verbal and visual message in the audiovisual cancer education material. Because the organization of the information will ultimately affect the way the material is received, it is important for developers to take steps to ensure appropriate formatting of the audiovisual cancer education material. For example, some music preferred by younger African Americans may not be preferred by older African Americans. Music used in audiovisual cancer education material should be selected with this audience difference in mind.
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Developers should also carefully select audiovisual mediums and types
according to specific African-American audiences. These audiovisual
mediums include video tapes, films, slide shows, and CD-ROMs, among
others. Audiovisual types include commercials, public education/
instruction programs, public service announcements, documentaries, movies,
and television shows. Some audiovisual mediums and types may not be
appropriate for all audiences. For example, CD-ROMs may be a more
effective way to reach younger African Americans than older African
Americans, who may prefer public education/instruction programs.
