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Information about the audience must be organized in an appropriate and interesting format so that the cancer prevention message can reach the audience. Researchers generally agree that audience attention generally affects a response to a message.[19] Information should be given in a manner that is interesting and beneficial to African Americans. Four main content and assessment areas guide the organization of information about the African-American community in developing audiovisual cancer education materials for African Americans. These content and assessment areas include format, verbal message, visual message, and language.
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