Collect information about knowledge, attitudes, language, and practices of the African-American community and its sub-groups, which include other communities in the United States who share African descent. Apply information about the African-American community to the development of materials. Evaluate the effectiveness of the developed materials.

This guide provides information on various concepts related to each of the steps described above that health care providers should be aware of when developing audiovisual cancer education materials for African Americans. The guide consists of two parts: part A describes how to obtain information about African-American audiences, and part B describes how to assemble information about African-American audiences into audiovisual cancer education materials.

Please note that printed copies of this guide, the Audiovisual Cancer Education Materials for African Americans Cultural Sensitivity Assessment Tool, and the Audiovisual Cancer Education Materials for African Americans Resource Directory can be obtained by calling the following number:

Electronic versions of these documents can be found on the Internet, on the Texas Cancer Council Publications web page, at the following address:

Related documents, including the Practical Guidelines for the Development of Printed Cancer Education Materials for African Americans, Printed Cancer Education Materials for African Americans Cultural Sensitivity Assessment Tool, and Printed Cancer Education Materials for African Americans Resource Directory, which address existing gaps in printed cancer education materials for African Americans, can also be obtained from the above mentioned sources.