Is the format of material appropriate for intended use?
The format--the physical nature of the pamplet or material--should be convenient
to use and well suited for use by a Hispanic audience. For example, a discrete
pamphlet intended to be carried around by women must be purse size. Cards
intended to hang in the shower must be waterproof and durable. (Although
excessively graphic shower cards on breast self exams are not likely to
be displayed in Hispanic homes). The format also must be relevant to its
purpose. It is therefore important to consider how the material will be
used. Is it for clinical use in an office - or something that will be handed
out in the grocery store? Will it accompany a presentation? These factors
must be considered when choosing an appropriate format.
Poor formats are often awkward to use, would not be convenient to use, or
do not fit into the lifestyle of the particular Hispanic audience. The format
is not relevant to its purpose.
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