Is the material colorful and eye-catching?
As a general impression, is the material attractive and well-illustrated?
Photos and illustrations should show simple, familiar images that represent Hispanic
audiences in a factual manner and reflect Hispanic context. Stereotypes
should be avoided and themes of family, family values and family responsibility
should be stressed when appropriate. Adult rather than childlike or cartoon images
should be used. Overly explicit visuals may be particularly offensive to a Hispanic
audience. Sensitive topics should be addressed directly, but tastefully. For
example, a subtle, but accurate, illustration of a woman's breasts for
an explanation of a breast self-examination may be more acceptable than
a frontal photo of a woman's breasts.
Unsatisfactory materials are often uninteresting or dull. Photos and illustrations
do not represent a Hispanic audience or are overly graphic and shocking
or unappealing. Avoid themes that conflict with values of a Hispanic audience.
For example, a photo or illustration of people playing tennis could be
culturally inappropriate because tennis is not a sport typically played
by a particular Hispanic group. Depending on the particular audience, baseball
or soccer may be more appropriate.
Also be sure to include appropriate language if words appear in photos
or illustrations. For example: If a birthday cake or a person in a T-shirt
is shown, consider whether it also would be appropriate to have the lettering
in Spanish.
Are illustrations and graphics relevant to the text?
Illustrations should contribute to the material by improving understanding,
as well as conveying, clarifying, or reinforcing information. Each visual
should illustrate and relate directly to one message. That relationship
should be made explicit. In most cases, every illustration should have
a caption.
Unsatisfactory graphics usually are those just put there for "decoration,"
are of possible low quality, and do not fit the culture of the target audience.
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