The material
is unsatisfactory if it is not interactive, if it does not directly involve
the audience. Be aware if no follow-up information or course of action is
provided, or the course of action is unrealistic
for the readers' capabilities.
Is the tone positive and upbeat?
Does the
material avoid overuse of negative wording such as "don't
eat...you shouldn't." Avoid stereotypes and any tone that is
condescending
to the reader. Be sure to incorporate customs and values of the particular
Hispanic audience. Use language that is positive and pro-active.
Material can
be ineffective if the tone is neutral or negative (i.e. uses wording such
as "don't do...you shouldn't") and perpetuates negative
stereotypes.
Is the cost of the material feasible?
Look for
material where there is little or no cost or it is easy to photocopy.
Although slick, expensive materials may have high appeal with your
audience,
they will not serve their purpose if they cost too much to produce enough
copies to reach the target population. Designing materials that are easy
to photocopy is a good way to ensure inexpensive distribution.
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